Project Summary
We are seeking a: Key Deliverables: • Improving website funnel and engagement o Create use cases to engage users within the website to increase the traffic-to-conversion ratio. o Track Funnel of the website on a daily basis o Personalise experience for the users based on interaction, demographics, etc. o Email Strategy to increase repeat purchasers. • Improving website experience o Campaign go live – Collaborate with internal stakeholders to get the campaigns live on the website. o Improve website experience through interactive components to improve imagery and time spent. o Coordinate with tech team to take the on-going initiatives live.
Qualifications
●MBA or relevant experience in product management
Experience
Technical Skills
- Strong understanding of website architecture, UX principles, SEO, and web analytics.
- Ability to interpret data and turn insights into actionable strategies.
- Knowing analytics tools like Google Analytics or Adobe Analytics is a must.
- Experience in A/B testing platforms.
- Familiarity with front-end technologies (HTML, CSS, JavaScript).
- A mix of creative thinking and technical know-how.
- Experience with CMS platforms (e.g. Adobe Experience Manager, Salesforce Commerce cloud), project management tools.
Customer Service
- Provides support for others.
- Delegates with respect.
- Reports Information
Written and Verbal Communication
- Writes clearly and concisely.
- Provides appropriate feedback, either independently or when asked.
- Expresses ideas
Problem-Solving
- Imagines alternatives.
- Identifies problems and potential solutions.
- Analyzes information
Organizational Skills
- Handles details.
- Follows through on tasks.
- Demonstrates effective time management.
Tasks & Deliverables
Improving website funnel and engagement
- Create use cases to engage users within the website to increase the traffic-to-conversion ratio.
- Track Funnel of the website on a daily basis
- Personalise experience for the users based on interaction, demographics, etc.
- Email Strategy to increase repeat purchasers.
Improving website experience
- Campaign go live – Collaborate with internal stakeholders to get the campaigns live on the website.
- Improve website experience through interactive components to improve imagery and time spent.
- Coordinate with tech team to take the on-going initiatives live.
Key Stakeholders for the Project
LOCATION
BENGALURU, KA
WORK MODE
Work from Office
COMPENSATION
Commensurate with role and project responsibility
TYPE OF RETURNSHIP
Work from Office
PERIOD OF RETURNSHIP
6 months to 1 year
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