Project Summary
We are looking for a high ownership, well-networked regional marketing professional to drive premium customer acquisition and brand visibility through strategic partnerships and events across Delhi NCR. This role will be responsible for conceptualising, identifying, driving and executing high impact cross-brand collaborations, in-store experiences, and luxury ecosystem events across our premium watch brands in partnership with internal and external stakeholders. The ideal candidate should deeply understand the Delhi luxury and premium consumer landscape, have strong relationship-building capabilities, and possess the agility to independently drive multiple initiatives at a high frequency.
Qualifications
Candidate Profile
· 4-5 years of experience in events, experiential marketing, luxury marketing, partnerships or regional brand marketing
· Strong understanding of Delhi NCR’s premium and luxury consumer ecosystem
· Prior experience working with premium/luxury brands, hospitality, fashion, lifestyle or experiential agencies preferred
· Proven experience in independently driving partnerships and collaborations
· Strong execution orientation with high agility and ownership mindset
· Excellent communication, networking and stakeholder management skills
· Existing network across premium brands, venues, agencies, influencers and communities in Delhi NCR will be a strong advantage
· Comfortable working in a fast paced environment with multiple parallel activations
Experience
Technical Skills
Key Responsibilities
Partnership & Collaboration Development
· Identify, evaluate and onboard relevant premium and luxury brand partners across categories such as fashion, automobiles, hospitality, art, design, weddings, lifestyle, wellness and culture
· Drive end to end partnership conversations independently, from outreach and pitching to closure and execution
· Build a strong ecosystem of local collaborators, venues, communities, influencers and premium consumer networks
· Conceptualise innovative customer acquisition opportunities through cross-brand collaborations and curated experiences
Events & Activation Execution
· Plan and execute high quality in-store events, regional brand experiences and customer engagement initiatives across the North region
· Drive collaborations and events with internal brands and businesses including Tanishq and Zoya
· Ensure a strong cadence of activations with a target frequency of approximately one event or collaboration per week
· Manage execution seamlessly across agencies, vendors, store teams and internal stakeholders
· Ensure premium experience standards across all touchpoints
Customer Acquisition & Business Impact
· Enable new customer acquisition and lead generation through regional marketing initiatives
· Drive high quality prospect engagement and community building for the brands
· Track and report event outcomes, customer leads, engagement metrics and partnership impact
Customer Service
Stakeholder Management
· Work closely with retail, sales, CRM, brand marketing and partner teams to ensure alignment and execution excellence
· Coordinate with regional store teams and leadership to identify opportunities and support business priorities
· Build strong working relationships with both internal and external stakeholders
Written and Verbal Communication
Problem-Solving
Organizational Skills
Tasks & Deliverables
Key Success Metrics / KRAs
· New customer acquisition and lead generation through regional activations
· Number and quality of cross-brand collaborations executed
· Frequency and consistency of events and activations
· Partnership pipeline development and conversion
· Event execution quality and stakeholder satisfaction
· Contribution to regional brand visibility and premium consumer engagement
Key Stakeholders for the Project
LOCATION
DELHI NCR
WORK MODE
Work from Office
COMPENSATION
Commensurate with Role and Project
TYPE OF RETURNSHIP
Returnship
PERIOD OF RETURNSHIP
6 Months
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